Organisations can play a big role in fulfilling this need - for little or no cost - and with massive potential benefits to employee engagement and their bottom line.
What is it? The need to be noticed in a positive, constructive way.
In October 2008 Gallup conducted a survey of Australian workers across industry sectors, roles and demographics. Of the twelve elements in the Q12 Employee Engagement survey, we found that the recognition question scored the lowest. In fact, Australia and New Zealand are both significantly lower in providing recognition when compared to the global database which includes 137 countries.
Positive feedback is a logical motivator of performance and a basic human need. Gallup studies into motivation and recognition, as it applied to engagement validates that people need recognition as much as every seven days.
Some executives question the 'extreme' wording of the Fourth Element statement, which asks about recognition "in the last seven days". They want to know why significant recognition such as a sales award or mention in an executive speech can't carry over for a month or more.
It can, but it is not enough. Neurological research tracks dopamine levels moving in minutes, not months. All the evidence suggests that the employee brain is perpetually watchful and eager for reinforcing signals, particularly unexpected, spur of the moment boosts.
Research has shown recognition should be individualised, deserved and specific.
Employee recognition doesn't have to be expensive. Employees don't talk about salary, cash bonuses or commissions so these are rarely publicised or celebrated. There are many other ways to recognise and retain your people - something that enables public celebration, something that leaves a lasting memory and something they can brag about not just to friends and family, but also their fellow work colleagues.
If you're not sure how to individualise, simply ask your employees questions like these:
"What are your hobbies or interests?"; "From whom do you most like to receive recognition?"; "What type of recognition do you like best - public/private/written/verbal?"; "What is the greatest recognition you ever received?"
Due to its power, ridiculously low cost, and rarity; recognition is one of the greatest lost opportunities in the business world today.
For more ideas on how to introduce recognition into your workgroup or organisation, contact us.